Three weeks ago our company started the work of creation the new corporate identity. As a result updated corporate symbols were approved. Rebranding has become the result of selection a new communication strategy for promoting the company.
For the first time within five years of its existence, LMS group of companies has undergone a rebranding. Now the company logo is presented in the form of a tilted oval, which is associatively perceived as a symbol of moving. At the same time, the sign is laconic and moderately airy. The letters inside are also inclined and complemented with a stroke along the outline of the oval.
The signature LMS lettering is built on the basis of an oblique and refined font, which has proven itself well as dense, harmonious and strict enough. Thanks to the chosen font, the new identity traces an inextricable link with Limak, which has global experience in the construction industry and a rich 40-year history. LMS group of companies was created in 2015, combining the capabilities of Russian company MARASHSTROY and the Turkish construction giant Limak Group (67th place in the TOP-250 of the international rating of construction companies Engineering News Record 2019).
New visualization conveys the key idea - integrity, reliability, flight, aspirations. The color palette of the corporate identity consists of blue and white.
A logo is a way of interacting with internal and external audiences, it lets to be remembered, to form a positive attitude towards the company in the eyes of the public.
This change of corporate identity was the first stage in the framework of ongoing PR measures. On basis of the approved symbols official accounts on social networks were created. Onwards is the development and promotion of the new LMS website.
For more information of the brand book, follow the link - https://limakmarash.com/brendbuk